Developing Markets
Ergane International’s team provides unique strategic insight into developing economies worldwide. Our years in business have taught us that the most important factor to a successful international product launch is having representatives on the ground who are intimately aware of that particular country’s legal, logistic, and financial demands who will advocate for your business interests. Because our company has its own import/export division, our team is well-versed in navigating the pitfalls and opportunities that arise when your business takes the leap into overseas operations. We work in both B2B and B2C sales, so we are able to tailor our consultancy services to fit your company’s specific model to ensure the most successful market entry possible wherever you choose to take your business next.
Markets in developing countries can be intimidating.
Accessibility and obfuscation can cause serious disruption to your business’s supply chain if you aren’t prepared. We find reliable, honest partners, get your product to where it needs to go, and step in when something goes wrong so that it can be fixed in a timely, professional manner.
We know how to:
Work with corrupt or chaotic customs agents and government bodies
Deliver product in countries without set addresses, delivery services, or logistics networks
Secure financial transactions to and from countries with little to no financial infrastructure
Structure financing for individuals who cannot pay full price upfront
Make sales in cultures that value face-to-face interaction versus digital platforms
Build brand presence in highly religious, conservative, and gender-divided cultures
Adjust your marketing strategy to an entirely new audience without losing core brand values
Our leadership team is split between our home countries of Bangladesh and The United States, which allows us to give practical, specific advice on how to work across countries, governments, and cultures that might at first appear incompatible. Our lived experiences inform and enhance our understanding of market potential in developing countries, as well as how to make your business a success in adverse environments. With our combined backgrounds in mathematics, law, and sales strategy, we can help you be fully prepared for every challenge and contingency your business might face.
The benefits of moving your business or brand into a developing country are numerous, but our favorites are:
Growing middle classes with large disposable incomes
Markets hungry for American products
Lack of brand fatigue
Dense populations with a wide variety of product needs and interests
Access to untapped product potential for companies operating at peak domestic sales